Mariya Nurislamova is most effective often known as the co-founder and CEO of Scentbird, the favored membership company billed as the “Netflix of perfume.” Over the years she has also launched Deck of Scarlet, a immediate-to-purchaser attractiveness model, and Drift, a scent-targeted automobile accessory line.
Even so, by evening she transforms into a spiritual Trainer, intuitive, channel, artist, and writer—roles mirrored in her prolific YouTube channel “This is Mariya,” that has amassed over 102,000 subscribers and features greater than one,200 videos. Her spiritual messages Mix guided meditations, Strength channeling, and cosmic philosophy, attracting a significant and engaged audience.
Electronic Presence & Content
On YouTube, Mariya’s output spans:
Meditations & channeling sessions: Centered on chakras, Power portals, therapeutic, and quantum manifestation.
Intuitive Q&A movies: Open, personal interactions where by she addresses viewers’ deepest queries.
Brief-type clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her approximated ~three hundred,000 followers across platforms.
Her cross-System reach tends to make her a notable voice in the fashionable spirituality arena.
Entrepreneurial Journey
While her spiritual identification thrives on the net, her founder persona is rooted in tangible company achievements:
Scentbird (2014–present): A subscription design offering more than 800 fragrance choices to ~seven-hundred,000 subscribers within the U.S. and Canada, backed by YC and boosting above $25 million in undertaking funding.
Deck of Scarlet: A splendor membership palette released in 2018–19, collaborating with top influencers to offer curated makeup kits below $30 every single two months.
Drift: A seamless nod to her scent-obsessed branding, offering fragrance solutions to vehicles.
Her entrepreneurial rise has become commonly covered by enterprise retailers for instance Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early enthusiasm for fragrances.
The Awakening: Spiritual Flip in 2018
In 2018, Mariya expert what she describes for a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Soon immediately after, she launched her spirituality-targeted content across YouTube, Instagram, and TikTok.
Considering the fact that then, her material has delved into:
Living in “the Matrix”, a simulated actuality framework.
Healing through Electricity, such as statements like self-healing most cancers or AIDS and processing miscarriage like a karmic alternative.
Interstellar beings and ancestral karmic trauma—including associations of black hair or crooked enamel with further spiritual that means.
These higher-assertion beliefs finally collided together with her general public profile.
Controversies & Community Backlash
By mid-2024, Mariya’s spiritual content material started to conflict with her corporate graphic. The Organization of Fashion documented on subscribers, influencers, and in many cases internal mirrored manufacturers boosting alarms soon after discovering statements about Hitler for a teacher of “3D planet warfare,” denials of disorder, and crystal divination—all less than Mariya’s actual identify.
Noteworthy critics:
YouTuber Keya’s Environment and Zachary Michael mentioned they’d no longer collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have brazenly called out her pseudoscientific claims and questioned the quality of Scentbird’s services.
Despite the backlash, Mariya insists she retains her identities distinctive and stands by her spiritual mission, unbowed by tension to eliminate written content .
Strengths & Strategic Deserves
one. Genuine Dual Persona
Mariya’s blend of tech entrepreneurship and spiritual teaching is unheard of among the her friends. It provides:
An authentic personal manufacturer that resonates with individuals seeking further connections.
Diversified profits streams across retreat occasions ($one,111 to $one hundred twenty five,000) and private channeling sessions.
two. Scale & Affect
Company growth: Scentbird experiences forty five–50% YoY advancement considering the fact that 2022, profitability due to the fact 2019, with yearly revenues surpassing $a hundred million.
Cultural visibility: Her spiritual channel garners many 1000s of views for every video clip, creating viral cultural existence.
three. Loyal Local community
Around one,200 videos and reliable uploads have constructed a cult-like next of seekers open to her Electrical power-based mostly and mystical choices.
Emerging Threats & Identity Troubles
Brand Name Danger
Traders, employees, and buyers may perhaps check out Mariya’s metaphysical promises as off-Placing, possibly eroding model trust.
Material Moderation & Legal responsibility
Daring promises in well being and spirituality may possibly invite social-System warnings, regulatory scrutiny, or debates over ethical duty in affect.
Stakeholder Confusion
Irrespective of her assurances, buyers remain largely unaware of her spiritual identity. Any perceived misalignment could strain stakeholder self-assurance.
Path Forward: Navigating Dual Tracks
Clearer Boundaries
Mariya may possibly compartmentalize her spiritual and business enterprise worlds more successfully—preserving spiritual articles on individual platforms or underneath a pseudonym.
Embracing Convergence
Alternatively, she could lean in the fusion—integrating wellness things into her makes (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her additional ethereal written content with evidenced-centered steerage, she could extend her foundation even though minimizing alienation.
Last Thoughts
Mariya Nurislamova stands in a scarce intersection—wherever enterprise‑grade entrepreneurship satisfies spiritual authority. She has crafted a scalable, successful small business empire, even though capturing the imaginations of digital-age spiritual seekers.
Yet this incredibly duality is her best asset and biggest obstacle. The mystic plus the CEO co-exist in one person, building friction. How Mariya navigates this frontier—both by distinguishing mariya nurislamova her voices or by harmonizing them—will define her future legacy.
Will Scentbird continue being a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness motion?
Can these paths co-exist, or will one particular eclipse the other?
This resonates for a cautionary tale within our age of founder transparency: When beliefs are general public, ambition and authenticity stroll a fine line.
Briefly, Mariya Nurislamova is no standard CEO. She is a visionary entrepreneur, a channel for spiritual messages, in addition to a cultural figure navigating the messy overlap of business enterprise and belief. Her future moves may possibly chart new territory—not just in fragrance, but in how organization leaders condition their identities while in the electronic spiritual age.